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White sneakers go with almost everything—jeans, athleisure, even semi-formal outfits. The only problem: they show every speck of dust, every coffee splash and every rainy-day stain. If you feel like your white shoes look new for just one week and then become “permanently dirty”, this blog is for you. With the right routine and a few simple Helios products, you can keep...

Most people spend thousands on sneakers, office shoes and occasion footwear—but almost nothing on caring for them.Result? Yellowed soles, cracked leather, dull colours and shoes that look “old” long before their time. The truth is: you do not need an expensive setup to keep your footwear fresh. With a smart selection of Helios products, you can build a compact shoe care kit...

Most people think of shoe care as cleaning, polishing and protecting the outside of the shoe. But the reality is simple: if your feet hurt, you will not enjoy wearing even the best-looking pair. That is where insoles come in. A good insole does much more than just add a soft layer. It supports your arch, absorbs shock, keeps your feet fresher...

You buy a fresh pair of sneakers, wear them a few times, and then panic when they start looking dull, yellow or creased. So you rush to clean them with whatever is available at home – harsh detergent, random brush, maybe even a scrubbing pad. Result: the sneakers look worse than before. Most damage to sneakers does not happen on the road....

If you love sneakers, you already invest time and money in tracking new drops, colourways and collabs. But there is one part of the game most people ignore: storage. Stacking cartons in a corner, dumping pairs in a rack, or leaving them on the floor might feel convenient in the beginning. Slowly, it leads to yellowing, dust build-up, creases, sole damage and...

If you love sneakers, you already know the pain of seeing your favourite pair turn yellow, creased, or stained in just a few weeks. The good news? With a simple daily sneaker care routine and the right products, you can keep your kicks looking box-fresh for months, not days. Helios India is one of India’s leading shoe care brands, trusted by thousands...