Let’s go shopping- Look at that pair of shoes Bro, It will go with my new Joggers - Let me see how it looks on my feet- Please give me a proper size- Give me the Beige color- What are the other designs- What is the material- What’s the price- Give me an extra pair of laces and what not. Just an example of a never ending session when you have to decide on purchasing ‘that’ perfect pair of shoes for yourselves. The amount of time we spend in doing the research and purchase of those perfect shoes for us suiting our purpose is not much less than deciding on our Life Partner.

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